Weather Apps Aren’t Just About the Weather Anymore

Perceptions of what makes a ‘good’ weather app have changed dramatically over the last few years. In our new eBook, we explore why and how weather apps today need to provide more than basic ‘weather’ features to keep users engaged for the long term.

How Smartphones Revolutionized Weather Forecasting

As smartphones enable easier & faster access to information than ever before, real-time and on-the-go weather reports have become a basic standard for most people. Beyond this, weather providers are increasingly expected to function like ‘news’ agencies or ‘alert’ systems for any environmental event that is likely to affect the individual at their location. As extreme weather events increase in frequency as a result of climate change, this expectation is only set to increase further in the coming months and years.

Why Consumers Now Expect More From Weather Apps

In the post-Covid world, people care far more about health and the environmental impact on it. As a result, consumer demand for effective wellness tools that empower actionable decision-making has exploded. As environmental reporting methods improve and an increased emphasis gets placed on the impact of environmental exposure on a person’s wellbeing, personalized health-focused environmental insights have become a hot commodity.

The Importance of Showing the Full Environmental Picture

The interplay between environmental factors is also becoming more and more important. If a weather app reports sunny and dry conditions but fails to take account of a wildfire and poor air quality near the user’s location, consumers are increasingly starting to perceive this lack of environmental context as a problem.

The New Minimum Weather App Checklist

Weather apps today are expected to provide a more complete environmental picture to, at the very least, rival growing competition. Features like real-time air quality reporting, pollen risk assessments, and wildfire alerts, provided alongside dynamic, visualized methods, are all features leading weather apps are now rushing to adopt.

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Originally published at https://blog.breezometer.com on April 22, 2021.