How to Build Personalized Consumer Experiences with Environmental Data

Why Put the Environment in The Hands of the Consumer?

Nielsen research reveals as many as 73% of customers are willing to change their habits to reduce their environmental impact, they just need the means to do so.

1. Personalized Advertising Campaigns

Gone are the days of untargeted and ineffective advertising. Personalized advertising is the direction everyone is headed — the below brands have found clever ways to leverage high-resolution information about the environment:

Coughing Teddy Catches Attention on London Streets

Neutrogena’s Dynamic Anti-Pollution Campaign

2. Personalized Cosmetics & Skincare

Cosmetic and beauty brands are finding new and unique ways to deliver consumer experiences that are more tailored to the individual:

L’Oréal’s AI-powered Skincare Device

Atolla’s Customized Skin Serum

3. Personalized Cities

City planners are also considering how hyper-local and real-time information could be used to communicate in a more personal, one-to-one way with the general public:

City of Paris Educates Residents at their Location

In an ambitious campaign called ‘ Réinventons nos places’, or, ‘Let’s reinvent our squares, the City of Paris chose ‘ Place de la Nation square as the site for a large scale experiment which would collect live noise, air pollution, and usage data.

4. Personalized Building Management

Smart technology in buildings has well and truly moved beyond security and lighting systems.

Indoor Air Management Based on Real Exposure

Next-Generation Home Wellness Management

Smart Buddy Devices for Customized Home Ventilation

5. Personalized Healthcare

Data-driven solutions are also helping the public to learn more about the direct impact of the environment on their persona health — with huge implications in particular for chronic disease sufferers.

Seasonal Allergy Treatment Gets Personal

Webinar: How to Build a Top-rated Air Quality App

If you’re interested to learn more about product design for personalized experiences, the below webinar is for you.

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We help businesses personalize their products & campaigns with health-focused air pollution, pollen & fires intelligence. Follow us on Twitter: @breezometer.

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BreezoMeter: Environmental APIs for Smart Products

BreezoMeter: Environmental APIs for Smart Products

We help businesses personalize their products & campaigns with health-focused air pollution, pollen & fires intelligence. Follow us on Twitter: @breezometer.

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