Neutrogena Delivers Dynamic Anti-Pollution Skincare Campaign
The market for anti-pollution skincare today is huge: 91% of the world live in places where air quality exceeds the World Health Organisation’s guidelines.
And still, hardly any of the top skincare brands are answering calls for anti-pollution skin protection. This means there is a significant opportunity out there for cosmetic brands that do decide to tackle the problem through innovative R&D and marketing campaigns.
Neutrogena saw this.
Neutrogena Delivers Marketing Campaign Based on Live Pollution Information
Neutrogena decided to team up with Spirable, an award-winning video agency, and BreezoMeter, to deliver a dynamic and highly targeted campaign using personalized air quality information.
Working together, Neutrogena & Spirable leveraged street-level and real-time air quality intelligence to deliver their campaign messages at the right time at the right place to the right people:
The huge success of Neutrogena’s marketing campaign underlines the power of personalizing campaign messaging and provides a great case study for how skincare brands might respond to the huge air pollution problem consumers face.
Download the Neutrogena Case Study for a Deeper Dive:
Originally published at https://lp.breezometer.com.
